Communications and Outreach Liaison

Join the Texas Health and Human Services Commission (HHSC) and be part of a team committed to creating a positive impact in the lives of fellow Texans. At HHSC, your contributions matter, and we support you at each stage of your life and work journey. Our comprehensive benefits package includes 100% paid employee health insurance for full-time eligible employees, a defined benefit pension plan, generous time off benefits, numerous opportunities for career advancement and more. Explore more details on the Benefits of Working at HHS webpage.

Functional Title: Communications and Outreach Liaison 
Job Title: Information Specialist IV 
Agency: Health & Human Services Comm 
Department: WIC Salaries 
Posting Number: 8256 
Closing Date: 09/01/2025 
Posting Audience: Internal and External 
Occupational Category: Arts, Design, Entertainment, Sports, Media 
Salary Group: TEXAS-B-22 
Salary Range: $4,801.16 - $6,637.66 
Pay Frequency: Monthly
Shift: Day 
Additional Shift:  
Telework: Eligible for Telework 
Travel: Up to 20% 
Regular/Temporary: Regular 
Full Time/Part Time: Full time 
FLSA Exempt/Non-Exempt: Nonexempt 
Facility Location:  
Job Location City: AUSTIN 
Job Location Address: 4601 W GUADALUPE ST 
Other Locations:  
MOS Codes: 4502,4503,4505,4511,4512,4591,8055,165X,35PX,3N0X6,46A,46S,46Z,INF,MC,PA,SEI13 
 
 
 

Brief Job Description:

The communications and outreach liaison performs highly advanced communications work to increase public awareness of HHS programs, services and initiatives. The liaison provides strategic consultation to program staff to identify key messaging and establish measurable goals. When required, works a flexible schedule to ensure deadlines are met. 

Essential Job Functions (EJFs):

1. Serves as an Office of Communications outreach liaison and provides consultation to staff regarding the Texas Women, Infant and Children (WIC) program and initiatives.
2. Provides consultive review of the HHS blanket outreach contract: Public Awareness, Communications, Education, Marketing Research and Evaluation Services.
3. Coordinates the Office of Communications review of work orders, scopes of work, and the production of deliverables.
4. Maintains familiarity with contracts and helps agency staff and vendors adhere to contract requirements. Works with agency staff to develop measurement strategies, evaluate the effectiveness of outreach initiatives, reviews key concepts and helps ensure deliverables reflect approved initiatives.
5. Researches and analyzes public-awareness trends. Helps identify communication needs, innovative outreach platforms and optimal use of campaign resources.
6. Ensures the application of agency branding and editorial guidelines, provides outreach presentations and reports, edits and writes supporting communication material, and tracks assignments via unit database.

Knowledge, Skills and Abilities (KSAs):

1. Ability to serve as an outreach liaison and provide consultation to staff regarding WIC program and initiatives.
2. Knowledge and ability to provide consultive review of the HHS blanket outreach contract: Public Awareness, Communications, Education, Marketing Research and Evaluation Services.
3. Skill and ability to coordinate the review of work orders, scopes of work, and the production of deliverables.
4. Maintains familiarity with contracts and helps agency staff and vendors adhere to contract requirements. Works with agency staff to develop measurement strategies, evaluate the effectiveness of outreach initiatives, reviews key concepts and helps ensure deliverables reflect approved initiatives.
5. Researches and analyzes public-awareness trends. Helps identify communication needs, innovative outreach platforms and optimal use of campaign resources.
6. Ensures the application of agency branding and editorial guidelines, provides outreach presentations and reports, edits and writes supporting communication material, and tracks assignments via unit database.

Registrations, Licensure Requirements or Certifications:

NA. 

Initial Screening Criteria:

1. Graduation from an accredited four-year university with major coursework in communication or related field.
2. Experience providing marketing consultation or serving as an outreach liaison.
3. Experience maintaining awareness of vendor activities, and ensuring vendors adhere to contract requirements. Experience reviewing contract scopes of work.
4. Experience reviewing outreach and media plans and ensuring deliverables reflect approved initiatives. Experience developing measurement strategies and evaluating the effectiveness of outreach initiatives.
5. Experience overseeing the communications components of contracts and ensuring scope of work reflects industry standards.
6. Experience developing social media outreach, including monitoring and response plans.
7. Preferred experience coordinating content creation and distribution of print, web, video and social media outreach.
8. Experience researching and analyzing public-awareness and social marketing trends, identifying communication needs and recommending innovative outreach platforms and optimal use of campaign resources.
9. Experience writing and editing communication content and reviewing vendor-generated materials.
10. Experience tracking assignments and producing monthly campaign reports. 

Additional information:

This position is currently working a hybrid telework schedule that reports on-site in Austin. Telework schedules are subject to change based on agency policy or operational needs.

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Active Duty, Military, Reservists, Guardsmen, and Veterans:

Military occupation(s) that relate to the initial selection criteria and registration or licensure requirements for this position may include, but not limited to those listed in this posting. All active-duty military, reservists, guardsmen, and veterans are encouraged to apply if qualified to fill this position. For more information please see the Texas State Auditor’s Job Descriptions, Military Crosswalk and Military Crosswalk Guide at Texas State Auditor's Office - Job Descriptions.

ADA Accommodations:

In compliance with the Americans with Disabilities Act (ADA), HHSC and DSHS agencies will provide reasonable accommodation during the hiring and selection process for qualified individuals with a disability. If you need assistance completing the on-line application, contact the HHS Employee Service Center at 1-888-894-4747. If you are contacted for an interview and need accommodation to participate in the interview process, please notify the person scheduling the interview.

Pre-Employment Checks and Work Eligibility:

Depending on the program area and position requirements, applicants selected for hire may be required to pass background and other due diligence checks.

HHSC uses E-Verify. You must bring your I-9 documentation with you on your first day of work. Download the I-9 Form

Telework Disclaimer:

This position may be eligible for telework.  Please note, all HHS positions are subject to state and agency telework policies in addition to the discretion of the direct supervisor and business needs.